SEO - If you have a website for your business then you don't necessarily need any search engine optimisation service. Well, you do and you don't and it depends upon who is doing it any what they are charging and what your business is. SEO isn't for every business. Depending on what your Truro business is, SEO may not be worthwhile from a cost perspective. Hiring the right SEO company who can really put your business at the top of the search engines for your keywords is not going to be cheap. Sure, there are cheap services out there but you can't expect the same results. Many of the best SEO guys wouldn't consider working with any business under 20 000/ month and those charging 100/ month are not going to do anything good for your online business. Choosing SEO is a balance of cost and return. Determine how many new clients are going to be coming to you each month, how much each client is worth, how much an SEO campaign will cost and then you have an idea of whether or not it is worth starting.