Miami or Cornwall , where ever you may be every business should be doing some kind search engine optimisation for the website. It does not matter if the business is in Miami, SEO can be performed from anywhere in the world. If you are looking for your search terms and seeing your business rivals ahead of you then its time for you to make some changes to your website by better optimizing it. Alternatively you could speak to a professional to ensure the work is completed to the level required to beat that competition