Tips to Improve Your Business’s Social Media Following (Without Buying Followers) | It is no secret that social media platforms like Facebook, Instagram, and Twitter have revolutionized digital marketing. These platforms allow anyone to reach a global audience with a few clicks of a mouse. Better yet, social media is cost-effective, returning positive results at a fraction of the expenses associated with print and television advertising. Modern Internet marketing strategies must incorporate a broad and robust social media presence; to do without is a recipe for failure in today’s connected world. The temptation exists to buy followers on the most popular platforms, but smart digital marketers know there is a better way forward. In this guide to social media marketing, we will explore ways to attract followers organically, skipping the ineffective and potentially expensive practice of buying those followers.