Web Design With Search Engine Optimization In Mind. First of all, consider the field your site is competing in. Obviously the first thing you should be looking at is the sites which are ranked highly. What are they doing that you are not? Take a look at their web site. Are they graphically intense? Do they use frames and so on and so on. Viewing other sites that are top of the pile for your chosen subject will give you an indication of how the search engine indexes and ranks and what criteria it uses. Now, let's take a look at your site. Keep in the back of your mind what you have learned from looking at other web designs. How do you compare? Content within your web design. Has your site sufficient content? Search engines love content. This might be hard to achieve if your web site is just a few pages and is of brochure style. Is the content on your site relevant to the overall criteria of your site? Inbound and outbound links in your web design structure Do you have links on your site and do other sites link to yours? Certainly, Google will look at this when ranking your site. Google uses a page ranking algorithm and judges the importance of your site with the amount of inbound and outbound links. If you do not have any links, or very little, you will not achieve a high page ranking score, thus affecting your overall ranking. Want to learn more? Here we get into what SEO is, https://tmvsocial.business.site/posts/6551878254153009544