The services of an SEO company have been most needed in recent years. Optimizing your site for search engines to achieve higher placement in search results will definitely increase the traffic into your site, increase your number of customers, and eventually improve profits. While search engine optimization is a process that you can do your best to learn about, in many cases, it is most sensible to hire a reputable SEO company instead. As in many other business decisions that you need to make, resorting to outside help will require you some additional investment in terms of time and money. So, the main question to ask is: is it worth it to hire an SEO company? There are some pros and cons involved when you do SEO yourself, there are about just as much if you get outside help through an SEO company. It is important that you thoroughly consider these factors before you go on hiring an SEO company to help you. DIY SEO Advantages When you optimize your site on your own, you will save more and you will learn a lot about running a website. Disadvantages SEO is also an ongoing process that needs continuous maintenance and regular managing. If you do not know much about SEO practices, search engine guidelines, and programming knowledge but would like to increase your site ranking in no time, you might be tempted to use spamming tactics to make this happen. When you do so, you stand the risk of search engines permanently banning your site.