Paul E. Edmeier [Paul Edward Edmeier] is a Chief Financial Officer (CFO) and Financial Controller in the Greater Los Angeles Area | Jessica, my daughter, modeling for Figs, a direct-to-consumer healthcare apparel and lifestyle brand (tag-line: why wear scrubs, when you can #wearFIGS?). One of its co-founders has a background in fashion; the other, a nurse practitioner. Their goal is to “transform the healthcare experience by creating innovative, comfortable and supremely functional medical apparel for modern medical professionals”.