Road to the left ~ keep doing what you have always been doing and you will keep getting what you are getting. Road to the right ~ unknown ~ unchartered territory ~ reinventing your business structure ~ fine-tuning your new clientele and moving forward! Sometimes a few steps back ~ but overall - you are advancing. It takes a while to figure out who your clientele is ~ when you first start your business, you tend to take anyone as a customer as you need the income and the business. But as you gain perspective, you suddenly realize that you do not have to take just anyone. You can literally figure out who your ideal client is and your #1 Distinct Offering that separates you from the competition! Then watch out! The growth totally begins and doesn't slow up. Yep, I have finally figured it out for myself. If you are a Boomer Small Business Entrepreneur and are struggling with your brand identity ~ I can help. Let's sit down and figure out your Distinction ~ that one thing that you offer that is totally unique, creative and awesome ~ it separates you from the pack and allows you to grow your business as you have always wanted to do.