4 WAYS TO PROMOTE YOUR BUSINESS WITHOUT SWEATING IT f you have a new business, you may be curious about how you will promote your business, telling people what you do and what you offer. Many new business owners often stress about what they will need to do to draw customers. Drawing customers into your business should be comfortable, and you should not have to sweat it. Some business owners think that they have to spend thousands of dollars to draw customers in. They may go bankrupt even before they start their business just by going over the top on advertising. There is no need to spend a small fortune on advertising. You can significantly advertise your business with a small amount of money. You can promote without spending a penny. You will need to be patient at first, but before long, with the tips below, you will have no trouble promoting your business.