Content Generation at Scale for SEO You can create human-like texts and automate your SEO at scale using GPT-J, GPT-3, or Jurassic-1. But not all that glitters is gold… what are the limitations of these language models, and how can you get the best of it? In this roundtable, Andrea Volpini will show some examples of how to “hack” text-to-text transformer-based models to combine human intuition with artificial intelligence and what returns you can get in terms of traffic for your website. On the other hand, Giovanni Carpinelli, Global SEO Specialist at Luxottica, will explain how and why big companies can use them to scale SEO, starting from his experience and the evaluations he did using AI generated content. Luxottica is a leader in designing, manufacturing, and distributing fashion, luxury, and sports eyewear. Its portfolio has proprietary brands, including Ray-ban, Oakley, and over 20 licensed brands, including Burberry, Bulgari, and Chanel. Its network covers more than 150 countries across five continents and is complemented by an extensive retail network of approximately 9,200 stores (from their official website).