Live Streams as an Influencer Marketing Tool Why do people use webinars (live streams)? The most frequent answer is: because we can, it is inexpensive and easy to arrange. Some people will mention brand awareness and some lead generations, some truly believe they will be able to sell their products… In this episode of Kalicube Tuesdays, Anton will focus on how to use live streams a powerful Influencer Marketing tool, and how a young, small company with a less recognizable brand can do well using live streams, and why they should.