Branding To Grow Your Business Online or offline, brand is key to business success. Building your brand should be one of the central pillars of your business strategy. A successful business that has the legs to thrive now and in the future relies on your ability to build a brand that resonates with your audience and engages them. But where do you start? How do you prioritise? What are the keys to balance ambition with means? Winnie Sun knows how to navigate the tricky waters of branding and business and will share her incredible insights.