Prominence vs. Presence on LinkedIn Prominence vs. Presence: How to Build a Breakthrough Content Strategy for LinkedIn and Beyond. In our quest to be show up everywhere our audience is, we’ve put the emphasis on presence. But being present isn’t the same as being prominent. If our content can’t stand out in the news feed, then every other trick we have in the bag – from targeting to ad formats- is pointless. How can marketers create content that cuts through the clutter to connect with audiences and drive ROI? Attend this session to discover actionable strategies for building breakthrough content for LinkedIn and beyond. Organised by Kalicube in partnership with Wordlift and ahrefs.