Revealing the Secrets of Keyword Data Keyword search volume is probably the most frequently used metric in SEO. Digital marketers rely on it for making important strategic decisions and prioritizing their content calendars. However all too often people take this metric at its face value without understanding where it comes from and how accurate it is. And this is exactly what we’re going to discuss with Tim Soulo, the Chief Marketing Officer at Ahrefs, one of the leading SEO tools that provides keyword data. Organised by Kalicube in partnership with Wordlift and Digital Olympus. Part of the Kalicube Tuesdays series.