"An Introduction to SEO" This is just a quick introduction to SEO if you’ve never heard of it. Search engine optimization (SEO) refers to the process of improving the way your website performs in search engines. It can help drive more organic traffic to your site, allowing you to broaden your audience and grow your brand. How does SEO work? There are loads of elements to a successful SEO strategy. In fact, there are far too many to list on one blog post! However, most strategies will focus on two different aspects: On-page SEO – this refers to everything on your website that affects search engine performance, such as keywords, layout, page speeds, headings, content, etc. Off-page SEO – this refers to things that are done off your website that still impact its search ranking, such as link building. Benefits Gaining web traffic is always going to be beneficial, but that’s not the only reason to adopt a killer SEO strategy! A high ranking spot builds authority and improves your reputation People trust brands that are high up the search rankings SEO delivers targeted traffic to your site, making conversions easier Grow your web presence and make more people aware of you Overall, SEO is absolutely essential if you want to get more people to your site and broaden your presence. If you’re in search of Johnson City TN search engine optimization services, don’t hesitate to get in touch today. We can set up a consultation and begin your journey to online success together!