The number of visitors to your site goes down as well as up! It is natural to be frustrated when this happens. Keep calm and read on! Your website is a tool of your business. It is the underlying business, people and hard work that makes it work - not a website alone. Look at the stats for November 2020. They are from one of our clients, so let us discuss the reasons these stats are understandably lower than in previous months. 1. England is currently under COVID-19 lockdown, so understandably people can't travel freely. Yet our client remains open for business. 2. Seasonal variation. Christmas is just a few weeks away and finances are tight. 3. Goods in their industry sector have been in huge demand since the beginning of the COVID-19 pandemic. This is great news for our client but points 1 and 2 means that whilst demand remains high, it naturally isn't as strong as earlier this year. How does the client reverse this trend? No need. Every day they post quality content, which results in quality sales leads, which translates directly to sales. The number of visitors to your site is irrelevant if you're attracting the wrong sorts of visitors. The quality of content on their site, attracts quality visitors, many of whom make contact and leads to a high percentage of those enquiries converting to sales. We monitor the content posted by all our clients and advise and encourage on a regular basis. We write content if required. Don't panic, contact us instead!