5 Ways In Which To Calculate The ROI Of Digital Marketing! 1. Revenue Divided by the number of transactions = Average revenue per sale 2. Revenue - Expenses = Profit 3. Lifetime transactions X Lifetime revenue - Lifetime expenses = Lifetime value 4. Total revenue - Total cost Divided by Total cost = ROI 5. Total ad spend Divided by Total leads = CPL ( Cost Per Lead ) #digitalmarketing #digitalmarketingcalculations #digitalmarketingformulae #digitalmarketingroi #ideationdigital #costperclick #costperlead