Outpacing Your Competitors With Agile Marketing The legal industry is inherently conservative, not necessarily in the political sense, but rather in the sense of adhering to traditional ways of getting things done and building business. If you think about it, lawyers resolve many cases by researching similar issues in the past, so forging new ground might feel uncomfortable. But as the world changes at an increasingly rapid pace, a law firm’s ability to survive might hinge on its ability to innovate and adjust. Clients want a more personalized experience, and law firms are being forced to operate under some strange conditions. How can your firm continue to build its business and give its clients the service they need and deserve? Enter a concept called agile marketing, which could transform your legal marketing strategy. What is Agile Marketing? When your law firm created its marketing plan for 2020, it probably didn’t anticipate a global pandemic and everything that has come with it. In most cases, it’s no longer affordable or logical to create a 12-month marketing plan that you take a peek at annually. In this ever-changing world, a Google update can pull....