Believe It Or Not – A Few Negative Reviews Adds Credibility One of the most important contributing factors of a law firm’s local search marketing strategy is the collection of client reviews. Studies show that 84 percent of consumers trust online reviews as much as a referral from someone they know and 88 percent of consumers use reviews as a deciding factor when choosing a business. But not every review your law firm receives is going to be positive. Sure, this is the goal. But it would be unrealistic to think...