The death of a partner or key executive who brings significant value and contribution to an organization can upend a business’ continuity and growth without an effective strategy in place that includes Key Person Life insurance. If, for example, an organization’s brand and strength are tied to a particular employee’s name or reputation (the owner), the market may perceive disruption. Or, if an employee’s role is directly tied to the company’s continued performance, the loss of this employee could trigger a drop in revenue and hinder the organization’s ability to generate new business. Also, for some companies, the loss of a particular employee may affect the company’s credit and cause a business loan to become due. Additionally, Key Person Life insurance on an individual or a number of people affirms the value the company puts on its top employees.