The Evolution of Lead Generation and Trends to Look Forward to in 2021 While we’re still waiting for Back-to-the-Future style hoverboards and the Jetsons’-inspired jetpacks to come to life, there are other wondrous digital tech advancements that have made our lives easier. If you simply look at the last decade, both subtle and major changes in how companies approach digital marketing, various trends surfaced and washed away with few sticking around for longer e.g. automation. The year 2020 was one of the most disruptive years in the world of digital marketing. With the pandemic still going on, different business aspects are being affected and will likely change for the coming years – even lead generation. With many companies working from home and adjusting to remote work, people were logging in more hours spent online. However, on the other hand, people also become more selective in the type of content they consume and filtering out ads as background noise. This meant that marketers and sales teams had to figure out how to best target prospective clients/customers and then nurture them into qualified leads that rake in money for the company. Gone are the days where B2B companies would generate leads by cold calling a thousand people that presented a slight overlap with their buyer personas. Today, lead generation has become a calculated game of hyper-targeted strategies that try to engage people with personalized offers. This and other lead generatio