Video Marketing 101 – How Long Should Your Videos Be? Whether you’re a digital marketing expert or a regular consumer that likes to indulge in binge-watching aesthetically pleasing videos into the wee hours of the night, video content has gradually taken its place as the king of digital content. From the plethora and movies on Netflix to Instagram’s IGTV and Tik Tok, videos are becoming ubiquitous across the major social media platforms. Easy to consume and with high entertainment value, videos have become the preferred way of content consumption among consumers and digital marketers alike, especially as they get more engagement than text and image content combined. On a trajectory of growth With the exponential growth and popularity of apps like Vine, Musical.ly, and not Tik Tok, it’s pretty clear that this trend is going to continue being relevant. In fact, a Cisco report published in 2019 suggested that 82% of the global online traffic by 2022 will come from videos. With considerable influence on consumer and target audience behavior, we can see why marketers at a digital marketing agency would flock to integrating videos in their digital marketing strategies. Decreasing attention spans and video marketing However, one of the things that come as a challenge is the length of the videos. The abundance of content available online and its rapid consumption, while great for grabbing people’s attention, is also the cause of dwindling attention spans