Why Do You Need A Social Media Marketing Strategy? Why do you need a social media marketing strategy? Why do you need a social media marketing strategy? In 2021, this is a question that is vaguely answered. The reality is, the digital marketing landscape has changed and is shifting towards social media. There are several benefits to having a social media marketing strategy, but first, let's look at some statistics that reflect the true power of social media marketing: Currently, over 3 billion people are on social media as users.  Facebook is the most widely used platform with over 2 billion active monthly users.  The average user spends 2 hours a day on social media  These numbers on the surface seem big, however; they only paint part of a picture as to the true power of social media marketing and why it’s important to have a social media marketing strategy.  Oftentimes, however, we find a lot of business owners are using social media with no goal or plan. Two reasons why we see business owners using social media with no goal or plan are:   1) Short term ROI  2) Saving money  Here’s what we mean:  Short Term ROI: A lot of small to medium-sized businesses live in the world of short-term ROI. This is not by choice, it’s by being forced to. Small to medium-sized businesses are constantly focused on making the most amount of money in the least amount of time possible.