Traditional Media vs. Social Media For Marketing. Which is Best For You as a Business Owner? Ok, ok traditional media is not completely dead, nonetheless, the marketing landscape has changed dramatically since the transition from traditional marketing to digital media. For many business owners, the scope of digital marketing moves so quickly it is almost impossible to keep up with the latest trends daily. This does not even begin the conversation about software that is being used and automation for trends such as email marketing. So, with digital marketing being at the forefront of every marketing budget, where does traditional media play a role? What is traditional media? It is safe to say that traditional media is dead. Why do we think this? Well first, let us define what we mean by traditional media. Traditional media is any mass form of communication before digital and social media came along. Think of examples like the television, radio, books, newspapers, and magazines. Sure, some of these are still active and used but think about how often you read a magazine, newspaper, or even listen to the radio? So why do we think these forms of media are dead? A few reasons. The first reason is that currently, with the rise of new media (digital media) the newspaper industry is facing what many analysts speculate is the worst budgetary crisis since the great depression. The reason for this speculation is backed by a few figures: Low advertising revenuesCha