You hear a lot about SEO these days. And rightfully so. If you can get your website to rank high for relevant searches, more people will visit your site to see how you can help them. And if the content is relevant, chances are you’ll convert some of these prospects to sales. If you’ve recently developed your website or you’re tracking the results of your site, you’ve probably run across the term, “Local SEO.” If you are like most of us, you hear about SEO, or you read articles about it, and you end up as confused as ever. SEO, i.e. search engine optimization, must begin locally. That’s true, even if you are a national company. Search engine optimization is really a science – and it’s one we’ve mastered.