Let me introduce you into the science of crazy ideas, and how it creates a new way of thinking about your business, your organisation, the world around us. You will see how small changes in structure, rather than culture, can transform the behaviour of groups, the same way a slight change in temperature can turn ice to flowing water. Ready? Let me start with the definition of a Loonshot. A Loonshot is a neglected project, widely dismissed, written off as unhinged. That said, the most important breakthroughs come from Loonshots. Let me showcase this with an example: