Decide on the Finish to Create an Appealing Visual Effect Once you have your colors in hand, consider the finish you’ll be using. Though today’s flat paints have increased stain resistance, conventional wisdom has long held that a satin (also called eggshell) finish is best for walls because it is scrubbable and doesn’t draw attention to imperfections. Semi-gloss and high-gloss finishes, it was thought, were best left to the trim, where they could accent the curves of a molding profile or the panels of a door. Today, however, finishes are also being used to create visual effects on the entire wall. Paint one wall in a flat or satin finish and the adjacent wall in a semi-gloss, both in the same color, and “when the light hits the walls, it creates a corduroy or velvet effect,” says Doty Horn. Similarly, you can paint the walls flat and the ceiling semi-gloss to achieve a matte and sheen contrast. (The ceiling will feel higher the more light-reflective it is.) Keep in mind that the higher the gloss, the more sheen and the more attention you draw to the surface. Used strategically, color and gloss together can emphasize your interior’s best assets.