The Harvard Business Review estimates that the cost to acquire a single new customer is between 5 and 25 times more expensive than retaining a current one. Customer retention is a good investment. While attracting new customers is very important, you can’t overlook retaining current ones. After all, your customers probably have different brands to choose from – so why should they remain loyal to you? Nowadays people are looking for a more personalized experience from the companies they patronize on a regular basis. If your brand can connect and resonate with these people, they will continue to purchase your products or services. So how can a company create a following of loyal customers? We’ve come up with a few tips on how you can create brand loyalty and keep your customers coming back for more.