Search engine optimization (SEO) and an optimized website are now more important than ever as more and more people hop online to do their shopping. This is due in part to the ongoing pandemic, which has caused some people to avoid going out in public as much as possible. It’s also due to varying social distancing rules and restrictions which have made life for outside B2B and B2C sales reps extremely challenging. As such, when businesses need to buy something, they’ll often first go online and perform a search. If your company website isn’t ranking in the top 10 search results, you probably won’t get any traffic. We want to share with you five tips that can help improve the organic rankings and SEO of your company website in 2021. Avoid Duplicate Content The various Google algorithms dislike duplicate content. They view it as a “low-quality user experience” and can penalize websites that have it. What is duplicate content? Simply put, it’s the exact same content (word-for-word) that you can find elsewhere on the internet. This goes for every single page on your website. Some businesses, such as realtors and franchisees, will use “syndicated content” for their company blogs and website pages. For example, the corporate offices will often write a blog post and then send it out via email for their hundreds of independent realtors to post on their blog.