Many companies nowadays are turning to personalization to help boost their marketing efforts. Personalization allows them to make a more profound and honest connection with their audience, which in turn can help increase brand trust, awareness, and even sales. A recent study has shown that around 88% of consumers expect a tailored brand experience. It’s safe to say that the days of sending out a mass mailer or email blast with a generic “buy now!” message is long gone. This is due in part to the average consumer getting bombarded daily with hundreds of online and offline advertisements. A condition known as “ad blindness” occurs where these ads just aren’t having the same impact as they once did. It’s time for businesses to evolve in how they interact with and market to their clientele and customers. Here are a few ways that you can incorporate personalization into your marketing plan and make a deeper, more meaningful connection with your audience that can result in higher conversions and sales.