Direct mail is one of the most persuasive and cost-effective ways of driving new sales to your business. It’s no wonder why so many Raleigh businesses have started to take advantage of this fantastic marketing channel of direct mail. Expensive paid online advertising, new competition, and a desire to reach an entirely new audience are fueling the growth of direct mail for 2020. At AlphaGraphics of Raleigh, we’ve helped countless local businesses design and manage direct mail campaigns that have driven tangible results. We want to share with you five direct mail trends for 2020 that can improve your campaigns and provide a measurable ROI.