How to Prevent Customer Churn What Is Customer Churn? Customer churn is the percentage of customers that ceased using and purchasing your organization’s products or services during a specific time frame. Churn rate is calculated by dividing the number of customers you lost during a time frame, such as one quarter, by the number of customers with which you began the time period. Of course, you want your churn rate to be as low as possible, as that means you’re maximizing customer retention. It’s near impossible to have a churn rate of 0%; losing customers is normal, but you never want to pay so little attention to your churn rate that you let it get too high. Click on Learn More to read the full article. Don’t forget, you can find more great articles on our Steel Blue Media blog page – The Mix. If you are in need of a new website, marketing or a rebrand give us a call today! Let’s talk (715) 821-9486. #customerchurn #crm #customerexperience #customerservice #marketing #sales #salesprospecting #customerrelationships #steelbluemedia #bluesteel #steelblue #themix #dianenelson