Analytics 101: View detailed engagement data & analytics on each Tweet Using Twitter’s analytics capabilities you can easily connect your account and deep dive into pretty detailed analytics and reports. Brows your twitter activity by date range and quickly view tweets along with data showing impressions and engagement activity including: likes, replies, retweets, favorites, and link clicks. Metrics provided: Impressions – Number of times users saw the Tweet on Twitter Embedded media clicks – Clicks to view a photo or video in the Tweet Link clicks – Clicks on a URL or Card in the Tweet Favorites – Number of times users favorited the Tweet Detail expands – Number of times users clicked on the Tweet to view more details Retweets – Number of times users retweeted the Tweet to their followers User profile clicks – Clicks on the name, @handle, or profile photo of the Tweet author Replies – Number of replies to the Tweet