THE THIRD IN A SERIES: QUALITIES OF A PERFECT SMALL BUSINESS. The business is based on human needs rather than wants. If your small business fits this description, you will have a much more stable, recession proof business. Do you supply a product or service (food products or plumbing service, for example) that is more necessity than choice? If you ignore this quality, and provide, for example, hand-made jewelry or other "discretionary" products and services, you may find yourself a victim of any economic downturn in the future. To find out more about how to create a successful small business call us.