BUSINESS DEVELOPMENT SPECIALISTS ARE MARKETING EXPERTS. Is there a difference between a marketing plan and a business plan? The short answer, Yes It is all a question of focus. The business plan takes as both its starting point and its objective the business itself. But the marketing plan focuses single-mindedly on the customer or consumer. In market-driven organizations there is a tacit assumption that success is inevitable if the customers' needs are met and serviced outstandingly well. The business plan starts with the business and works its way round to the customer. The marketing plan starts with the customer and works its way round to the business. For a free evaluation of your marketing plan, contact us.