Reasons Why Your Houston Nofollow Links Are Valuable Part 2 Moreover, you should note that links lead to getting more links, which inadvertently boosts your rankings. A no-follow link can lead to a do-follow link from other websites, especially when the original link comes from a high-traffic site. There is also the benefit of increasing engagement, which increases profitability. With increase traffic and engagement as the main goals of SEO, having is no-follow links comes in handy. 2. The Link Juice Will Flow Do not assume that no-follow links do not offer some link juice to your site and that such links are useless as far as strengthening your website goes. “Link juice” refers to the value a webpage gets from the linking webpage. Getting a lot of links from authoritative sites means you get a lot of link juice. Theoretically, a no-follow link has its link juice tap turned off, and you receive no juice from the linking site. After all, search engines view the rel attribute and do not follow the links. In reality, however, search engines operate on a complex algorithm. SEO experts postulate that the overall placement and frequency of the no-follow links are considered into the general page ranking calculations, especially when the host site is an authoritative website. 3. Google’s Watching, Act Natural Leading search engines, especially Google, penalize websites that are blatant in trying to game the system. Learn more at the link below.