We are very pleased to announce that P&W has won a GDUSA Magazine Award 2021 for our work on Addo Play’s Little Lot branding and packaging design! The latest result marks the 7th award we have won for the GDUSA Package Design Awards™, which recognises the value of package design that is both attractive and strategic. P&W's Partner and creative director for the project, simon pemberton remarks: “The UK toy market increased in value 5% during 2020, with total sales reaching £3.3bn in the UK alone. Due to Covid-19, parents have had more reason that ever to turn to educational toys to help bolster their children’s cognitive development. P&W are proud to have helped Little Lot communicate its great product offering to consumers in an approachable and modern way; putting play the heart of the brand.” #packagingdesign #branding #toys #childeducation #awardwinningagency