P&W has produced the packaging design strategy for Tyson Foods, the world's second largest processor and marketer of chicken, beef and pork. The Arkansas-based company asked P&W to design the packaging for a new range of 28 frozen chicken products. The foodservice products were for the Tyson flagship brand. We produced a strategy for the 2-tier range, which includes raw, skewers, coated and fried varieties, based on 'Core' and 'Speciality' products. P&W clearly delineated the two ranges by black and red packaging design solutions. Via a clear design strategy, P&W ensured differentiation between each product via well-defined colour-coding and mouth-watering product photography, demonstrating to chefs an appetising representation of the cooked product. Tyson’s Brand Marketing and Packaging Development Manager of Europe, Viken Boniekerian, commented: ‍“P&W’s creative strategies and branding expertise have been instrumental in the realignment of the Tyson brand for the retail and food-service sectors in Europe." Click here to learn more about our exciting new project. #packagingdesign #photography #chicken #standout