What is Local SEO Local SEO is when we focus on the local audience in a specific city or town and its surrounding areas. Local SEO (Local Search Engine Optimization) will make your site highly visible to your customers on Google in your city or neighbourhood. SEO LAB is a Local SEO agency based in Durban, and we have a branch in Uvongo on the South Coast as well. We optimize to dominate Google.co.za in all areas that our clients wish to conduct business in South Africa. Local SEO is vital if you want to be found on Google locally by your customers before they purchase or hire someone else. https://seolab.co.za/what-is-local-seo/