If you wouldn't put something in a newspaper because it might be the wrong information, why not treat your website the same way? Do you even know how many visits your website is getting? If not, you should. You could be missing out on new customers due to broken links, bad forms, or even the wrong information. Sure, most of your engagement happens on social media, but it all funnels back to your website and you could be putting in hard work just to lead your customers back to a dead end.