5 Reasons Why it is Important to Continue Advertising in a Recession Challenging and turbulent times force us to rethink our strategies and adapt to the situation. When the going gets tough, businesses take a hit. The coronavirus crisis, for example, has triggered an unprecedented global shutdown, which has led to an inevitable revenue slowdown. Lower demand for certain products and services is a blow to businesses. The natural instinct is to cut the marketing budget until the crisis blows over. Hunkering down, however, brings its own problems. If a business drops off the radar it is easily forgotten about in the mind of the consumer, which weakens a brand. Whereas consumer studies show that if you continue to advertise during an economic downturn, it can help a business survive a recession. Here are 5 reasons why recession advertising may help you to retain your market share or even increase it: https://www.trcreative.co.uk/blog/5-reasons-why-it-is-important-to-continue-advertising-in-a-recession/ https://local.google.com/place?id=18407589826966828463&use=posts&lpsid=8480428855467441193