Brow lamination, also called brow sculpt or brow lift, is essentially a perm for your eyebrows. The service quickly gained popularity in the U.K. this fall and is just now making its way to the States. In the same vein as microblading and tinting, it's designed to give the illusion of fuller, more defined eyebrows. Where it differs from these two treatments, though, is that no pigment is added to your brows (though you can opt for an additional tint). Instead your hairs are coaxed into place to look fluffier and more defined, and have a slicked-up, shiny look—I imagine this is where the term lamination comes from. It's great for that feathery, editorial look that was previously only possible with genetics or soap brows.