The marketing mix, also called the 4Ps of marketing, refers to the primary elements businesses must consider when advertising their goods and services. Each of those Ps is closely related to the other, and if you miss the mark in one of these areas, your campaign may fall flat. What are the 4 Ps of Marketing? 1. Product: Creating a marketing campaign starts with understanding the product itself. 2. Price: Creating a marketing campaign starts with an understanding of the product itself 3. Place: Place is considering where the product should be available—in brick-and-mortar stores and 4. online—and how it will be displayed. 4. Promotion: The goal of promotion is to communicate to consumers that they need this product and that it is priced appropriately. If you do not have experience in marketing or just not want to directly hire a marketing manager, partner with Milia Marketing now!