PART 7: BUILD TRUST WITH SOCIAL PROOFING What is social proofing? It is adding elements such as testimonials, reviews, number of items sold and the number of customers purchased in the last hour/day/week. Social proofing is another trust signal that builds confidence with your website visitors. It highlights how other like-minded individuals have purchased your products or services and are happy with their decision to do so. It’s about eliminating fear and overcoming objections, which can have a positive impact on sales and conversions. If not already added, ensure you test the addition of different social proof statements across different parts of your website. When you add testimonials, reviews, number of items sold and the number of customers purchased in the last hour/day/week, test these across different pages and placements, such as within your hero image, above and below the fold, within your header hierarchy and in formats such as video. Placing social proofing in the right place, is almost as important as having social proofing in the first place, so make sure that it features prominently where visitors can see it.