Photo taken from a recent shoot by our recent NYC videographer Philipp Stuvecke. It was for a fashion promotional video in NYC. It reminded us of what it takes to make a great promo video. Make it personal The best promotional videos are from the CEO themselves. Even if you have a model to wear the clothes, it's still important to have voice over from the CEO. This allows for instant connection between the audience and the business owner. You want to connect with your potential customers. Be on the move Fast cuts and dynamic movement could be a good way to keep the beat of the video flowing. Your audience doesn't want you to lecture them in a white space audio for the next 10 minutes. The video should have a good balance of speech and demonstration. Show not just tell what your produce or service is about. Use curiosity to your advantage You don’t need an overly dramatic script to spike your audience’s curiosity, all you need is a couple of simple questions punctuating and breaking down endless conversations every now and again. Ask questions and answer them regularly every half a minute or so because people tend to drift off when the words start coming thick and fast. To learn more about how to make great promo videos, visit our website. Or hire professional video production services for your NYC business.