When you see an image or a clip, you know right away what brand is related to it. This is the power of a branding video. Once you associate a particular logo or a set of colors to a business or organization, it becomes a powerful marketing tool for any business or organization. Properly filmed branding videos lead to higher conversion rates. A survey by reputable marketing platform HubSpot shows that branded videos can improve your conversion rates twofold. The study further explains that a compelling presentation delivers a convincing and emotional pitch that words can’t capture proving more effective as a result. Brand videos better email marketing efforts Merely including the term “video” in your subject line can increase click-through rates by up to three times with there also being evidence of reduced unsubscriptions as well. Email marketing has fallen down the pecking order in recent years but you can reinvent one of the oldest strategies into a well-oiled machine that thrives in the present era. Finally, videos are great for search engine visibility. Everything is going to mobile indexing and search. Since videos are more popular on mobile, then pages and content on video will be the first to appear on search results. To learn how a brand video can benefit your NYC business, visit our website. Or contact us at: 516 659 7074