It can be difficult to find a way to stand out in the crowd online, particularly in a digital era where so many people have similar offerings available. Beyond branding and the visual side of customer experience, it’s important to look at how the website itself runs. Optimizing your website’s performance will not only boost your ranking with search engines, but it will also help you attract visitors and combat the limited attention span of modern consumers. Here are a few easy ways to optimize your website’s performance today.