Explainer Videos Logo and App Designed by The Logo Smith The Logo Smith designed a new brand logo for Explainly.com a company that designs and develops animated Explainer Videos. This was a lovely little logo design project to work on in September 2018; the end result fully encapsulating what the client needed in the brand mark, which is great because I also love it. Explainly: Explainer Videos Logo and App Designed by The Logo Smith The Logo Mark The logo mark concept is based on the initial E, whilst using blocks to create both the idea of ‘explanation, direction, instruction’ . I pull this off by using the cheeky little speech bubbles, that are connected in a way to show the process of ‘Explanation & Progress’, all whilst tilting up to the right in a positive manor. The logo mark fulfils several duties as can be seen in the image below, which shows the logical development of the logo mark. Starting with 3 basic rectangles, I was able to fashion these into: the initial E, Directional Diagram Arrows,Text/Speech Bubbles with each of the 3 elements connected, in bright vibrant colours.