Peter Buckingham - managing director of Spectrum Analysis Australia and Dr Craig Peacock FAICD - a director of Chase Consulting coordinated to publish an online article on Inside Franchise Business site. The article describes 4 steps to unlock the customer experience and drive franchise performance: Discover – Measure – Develop – Optimise - Discover the customer experience - Measure the customer experience and performance gaps - Develop actionable insights - Optimise the customer experience and franchise performance The article also looks insight into benefits of high customer experience. http://production.franchisebusiness.com.au/news/4-keys-to-driving-franchise-performance #geodemographic #siteselection #siteplanning #franchising #sitepotential #territoryplanning #businessexpansion