Thoughtful Ideas About SEO & PPC For Your Houston Website There are 2 basic options available to you for increasing the traffic to your website: search engine optimization (SEO) or pay-per-click (PPC) advertising. There are different sources of pay-per-click advertising to get traffic. Some of the popular options include Yahoo search marketing and Google AdWords among others. These advertising programs allow you to put your ads in the section marked for sponsored results in the organic results page of search engines. You pay only when a user clicks on your ad to go to the landing page. The fee you pay for that click depends on the competitiveness of the chosen keyword. The second option is to get high rankings in the organic search results and get that organic traffic for free. The organic or natural search results are shown next to the sponsored search results. In order to achieve high rankings for your webpages and consequently, get higher traffic, you have to follow the best practices for SEO. Achieving high rankings in the search results may take time but the investment is going to be worth it as it will lead to a huge amount of free and highly targeted traffic. You must be wondering how to go about choosing between these options. The right answer depends on your unique requirements as well as your budget. PPC is the right choice in case you have the budget to pay for the ads and you need to get traffic fast. Read more below.