All In show on BizTV with David B. Wright of W3 Group Marketing https://w3groupmarketing.com/social-media-marketing/, Hosted by Scott Miller, segment on Social media platforms and Google My Business Scott Miller: Does all social media work for everybody? I mean if I’m a business, do I have to have an Instagram, a snapchat, a LinkedIn, do I have to have everything? David B. Wright: Not necessarily. It really depends on where your market hangs out. If your ideal customer is lower in the age range and skews lower in the demographics, they’re probably more likely to use Instagram than Facebook. If you’re selling something like cat toys, you’re probably not going to find much of your market on LinkedIn, or at least they’re not going to be looking for what you’re selling there. So pick and choose wisely and figure out which one really works, and of course test and measure and by using, by looking through the analytics and so on, you’ll be able to determine where a lot of your traffic comes from, and through setting up goals, you’ll be able to see what brings you the most conversions and the most impact on your bottom line. Visit http://www.w3groupmarketing.com or call 404-669-6682 to see how we can help you grow your business.